Attention has become the new sought after commodity in the present age. Saimal responds to the needs of the Attention Economy through various unique approaches. Constantly bombarded with a flood of persuasive messages screaming at us from all directions, most people have automatically switched off from conventional advertising channels and learned to ignore conventional mass communication media, just to stay sane.
We believe our clients have solutions and products that are well crafted to meet the needs of the selected customers and publics. These solutions ought to reach the target key populations in a timely manner. Unfortunately, the communication channels are often inefficient, non existent or irrelevant for the target audiences. Due to such factors as the diversity of cultural, religious and political perspectives; many development interventions well intentioned hardly have any positive outcomes in the country.
How do we reach out to desired audiences with relevant solutions and rise among the noise, to deliver our message to target audiences? This is the question our clients have, and which Saimal is strategically answering, one project at a time.
Saimal is a leading strategic communication and marketing solution provider available to help bridge the current communication gaps in the attention economy. We have bundled our solutions to target two major customer segments and categories for simplicity and precise execution.
a. Enterprise Sector
b. Development Sector
Saimal Communications develops programs and tools to effect behavior and system change on diverse issues that range from public health campaigns to the promotion of various sustainable development initiatives crafted by our partners.
Saimal customers have great products and solutions that they would like to offer to their audiences. So we work hard to differentiate each business in the face of their target publics, while ensuring that they still remain focused at the core. We enhance brand resonance, catalyze brand engagement and optimize brand advocacy.
Social Behavior Change Communication (SBCC)
As a Communication and Marketing Agency, Saimal positions itself heavily as a behavior change agency in addition to the traditional brand preference approach. All our tools and tactics are designed for achieving results through our Social Marketing and Behavior Change (SMBC) Model. This was created to reflect and build upon insightful and innovative communication and marketing strategies.
Saimal Communications aspires to achieve positive social change in different disciplines across the country and the continent. We have embraced the United Nations (UN) Sustainable Development Goals (SDGs), and we structure our approach to aim for the identified key issues when crafting our responses to our client’s needs and societal challenges.
Experiential marketing solutions and events management
People now collect experiences as they once collected things. In this regard, we have invested heavily in the best talent, skills, systems and practices to ensure we can deliver to our clients, great experiences every time.
We strive to design and make dream events come true. We then ride on the event experiences to associate key messages with pleasant emotions felt and sensed by our audiences, for lasting effect. This is experiential marketing.
We are part of the online generation. We believe in the now. From idea to market dominance, we are passionate about building the brands of our clients.
We create and sustain a strong link between the market and your brands in the various channels that guide your target market through the brand funnel from trial to turning them into your brand ambassadors.
Our solutions creatively address the interactions that audiences have with your brand across numerous platforms. We effectively communicate your brand essence and tone, through various experiential marketing solutions, Creative advertisement development, and branding. We understand that every interaction is an opportunity to build brand loyalty with your clients, employees, investors and other ecosystem partners.
Integrated Communication and Content Marketing
Faced with advertisement averse audiences, the only way left is to provide the target customers with key information and education by filtering out the noise and presenting simple and useful messages that solve their burning problems. Content marketing leverages on customer information and entertainment needs to deliver pervasive advertising seamlessly.
We strive to position ourselves as a company of visual thinkers and strategic communicators using no nonsense approach to craft compelling content.
Our core beliefs in developing content and dealing with our clients are; Listening, Stakeholder engagement, and Trust creation. We help organizations connect with their target audiences and generate demand.
At Saimal, we develop compelling messages that resonate with the publics to attract them to the platforms from which we then seamlessly offer product and service benefits to those seeking a given solutions.
Using digital social media marketing channels as well as selected mainstream electronic media, we distribute the captured and edited content to spread the effect for ages to come.
Audio Visual Content Development and Production
As a communication and marketing agency, we not only design and develop business strategies for our clients, but we also conceptualize and develop content. We carry out our own market research and create concepts and produce compelling audio visual and digital content that our client can ride on to reach the aggregated audiences. We have in house studio facility and broadcast quality cinematography equipment that we use to produce TV and radio grade programs, adverts, documentaries, corporate videos and short digital films.
Humans are wired for stories. As a communication company we are storytellers of our brands and those of our customers. We help people make sense of the world through compelling digital multimedia content. From scripting, cinematography, talent direction, sound and graphics, we have talented and skilled staff who use state of the art equipment to craft compelling, emotional and persuasive stories that convey the desired messages on target, everytime.