ZIRO MALARIA INAANZA NA MIMI | Saimal Communication

ZIRO MALARIA INAANZA NA MIMI

Development

Industry: Non Profits ,

concept.

In support of efforts done by Ministry of Health, Community Development, Gender, Elderly and Children (MOHCDGEC) on promoting early Malaria treatment seeking behaviours for children under-five and pregnant women. SAIMAL was deployed to conduct Mid Media activities on SBCC activities at community level in support of Ziro malaria Inaanza na Mimi Program. With the objective to achieve an improved ability for individuals to practice healthy behaviors, strong community support for health behaviors, and improved systems for coordination and implementation of SBCC interventions on Malaria prevention and cure that will ultimately reduce Malaria prevalence in to a level where it’s no longer a public health problem (Malaria Control).

WORK.

SAIMAL deployed the use of Public Announcement (PAs) as a implementation mechanics that maintain Social Distancing and avoid large gathering . A roving ‘Ziro Malaria’ themed branded vehicle (Van) with a Crew of Regional Project Supervisor, trained DJ, key malaria messages MC and Driver. This moved around the communities with stops at highly populated areas such as Ward centers or aligned key catchment areas where target audiences were concentrated (such as; Open markets, Customized key Ziro Malaria Inaanza na Mimi themed messages that resonated with campaign’s targeted low literacy settings were disseminated as trigger for positive behavioral transformation by partaking and advocating for country wide coverage and consistent ITNs usage.

RESULTS.

Malaria’s prevention, diagnosis and treatment interventions messages were delivered to the community. That is sign and symptoms of malaria, proper use of Long Lasting Insticide Treated Nets(LLIN). ,Increase in the number of people partaking malaria testing and treatment service during the event.

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